Dailies

Notes from the set. What AI video and photo really take, by bax.

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brief-to-delivery-in-nine-days.md

A hand-drawn calendar grid of nine empty squares on a large sheet of paper pinned to a wall with electric-blue tape, one square filled with a solid blue block.

21 Oct 2026 · 8 minFrom brief to delivery in nine days: anatomy of a project

our-stack.md

An open electric-blue metal toolbox on warm grey paper filled with camera lenses, a roll of off-white tape, a small microphone, memory cards and a cleaning brush.

20 Oct 2026 · 8 minOur stack: what a studio like ours runs on in 2026

ai-ads-disclosure-rights-eu-ai-act.md

A wooden rubber stamp with its face hidden, an open ink pad with electric-blue ink and a fresh square blue stamp impression on a blank white page lying on warm grey paper.

19 Oct 2026 · 8 minDisclosure, rights and the EU AI Act before you publish

what-ai-video-costs-2026.md

A desk with a blank white invoice pad, a mechanical pencil, a few coins, a folded receipt and an electric-blue eraser on warm grey paper.

18 Oct 2026 · 7 minWhat AI video costs in 2026, from a studio that quotes it weekly

consistency-across-forty-shots.md

The same matte ceramic bottle repeated nine times in a three-by-three grid on warm grey paper, shot from above, one bottle with an electric-blue cap.

17 Oct 2026 · 7 minOne product, one face, one light: consistency across 40 shots

the-uncanny-checklist.md

A photographer's loupe with an electric-blue rim standing on a printed film still of a blurred interior scene, on warm grey paper.

16 Oct 2026 · 8 minThe uncanny checklist: what gives AI video away

ai-product-photography-vs-real-shoot.md

A product photography set with a white paper sweep, a softbox on a stand, a plain white sneaker on the sweep, an electric-blue wooden apple box used as a riser and cables on the floor.

15 Oct 2026 · 7 minAI product photography vs a real shoot: cost and timeline

ai-ugc-video-when-it-works.md

A smartphone in an electric-blue cradle on a small tripod with a ring light, filming a frosted glass cosmetic jar on a bathroom shelf.

14 Oct 2026 · 7 minAI UGC video: when it sells and when it looks cheap

how-to-brief-an-ai-studio.md

A wooden clipboard holding a blank white sheet pinned at the top with a torn strip of electric-blue tape, lying beside a worn black clapperboard on warm grey paper.

13 Oct 2026 · 7 minHow to brief an AI studio (the exact brief we send)

what-an-ai-video-studio-does.md

A studio desk seen from directly above: a closed laptop, an open spiral notebook with hand-drawn storyboard rectangles, a mechanical pencil, a half-drunk espresso and a roll of electric-blue gaffer tape in the corner.

12 Oct 2026 · 7 minWhat an AI video studio actually does all day